Nordic roots.
Global reach.

GCG

Building the future
of commerce.

We back ambitious founders and companies across modern commerce.

Through four connected verticals, we bring together capital, expertise and shared capabilities to turn ambition into category leadership.

Founders

We’re looking for founders
to build with.

Founding a company is an act of bravery. That’s why we invest in who you are, not just what you do. We look for founders with the imagination, courage and discipline to defy the odds and build something extraordinary.

Whether we create a new opportunity together, back your ambition or scale what’s already working, we’re here to turn bold ideas into market-leading companies.

Build. Back. Scale. Together.

Nikk MatsonCEO & Partner

Nikk Matson in a burgundy blazer holding a tablet at a desk in an open-plan office

Our portfolio

Our portfolio

Explore our portfolio
around the world.

Our companies connect retail technology, commerce and media to create better experiences across markets — united by one ambition: to redefine what retail can be.

Countries
15
Continents
4

By entrepreneurs, for entrepreneurs.
Together, we’re building the future of retail.

The future of commerce won’t be built by one company.
It will be built through collaboration. See an opportunity? So do we.